Swot Analysis for Adidas - 970 Words

SWOT analysis for Adidas 1. For more than 80 years Adidas Group is involved in world of sport at every level. Specifically, providing sport people with footwear, clothing and great range of accessories. In addition it has a big portfolio of products which are available everywhere in the world. Company concentrates its strategy on strengthening their brands and products in order to improve competitiveness and financial performance. Their portfolio includes such brands as: Adidas - Footwear, apparel, accessories Reebok - Footwear, apparel and accessories TaylorMade-adidas Golf - Golf Equipment: metalwoods, irons putters, golf balls, footwear, apparel and accessories Rockport - Dress, casual and outdoor footwear, apparel and†¦show more content†¦* Cooperate with online retailers to guarantee big variety of its products available for online shopping everywhere * Outsource web development and e-commerce to third party to make it easier for customers to find and to use that service * Enter new markets, market diversification. (for instance: sponsor extreme sports as redbull does or even produce and market sports drinks) * Increase usage of technological breakthrough in their products ( for instance more iphone, ipod apps, and integrate wifi for direct gathering of training information) * Charity is like a trend in nowadays world. Adidas can make a school to train gifted children in various sports it will not cost a lot because the produce sports equipment as well as sponser sports stars of all ages who might be the best coaches for children. Moreover continue providing to various schools and people experience with training and playing with their favourite sports star. * Cheap products without any trendy design and various modern attributes for lower-class. (As Coca-Cola did) Why should they loose clients? Threats * Cut throat competition from competitors. Nike strong positive reputation and growing popularity. * Change in consumer lifestyle. Because of the growing rate of obesity and health problems. 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